With a career spanning over two and a half decades, I stand at the forefront of industrial design, where my passion for innovation and empathy-driven design comes to life. As the Executive Industrial Design Director at a leading global manufacturer of home appliances, I've had the privilege of steering a vibrant team through the exhilarating journey of creating products that resonate deeply with our users.

My expertise lies in blending the art of design with the science of functionality and manufacturing knowledge base, redefining the boundaries of product design, brand identity, and user experience. In the face of the unprecedented challenges brought by the Covid-19 pandemic, my leadership was instrumental in integrating ultra-hygienic features with a selected brand identity into our selected products and embedding agility into our design ethos trying to invent and create within the box, ensuring we not only adapted but thrived.

Proud  of revolutionizing the aesthetic and user experience for three flagship household appliance brands, infusing them with a modern ethos that forges a profound emotional bond between the product and its user. Creating eye opening concepts to redefine experiences for target products has always been a motivation for me and our team , one unique example was achieved through the pioneering concept of 'Virtual User Experience' (VUX), which had presented a new possible experience definition in our industry.

My commitment to pushing the boundaries of design and technology is also reflected in my dedication to education and mentorship, which has been recognized with over 200 prestigious awards, including the Red Dot and IF Design Awards.

In this digital age, my work is a testament to the power of combining creativity with technology, all while keeping the human experience at the heart of every creation under the big umbrella of sustainability concerns. My journey is one of continuous exploration and impact, shaping the future of how we interact with the world around us.