In my previous role as Executive Design Director at Beko , I led the creation of innovative products and users experiences aligned with the company owned brand's mission to enhance home living during last over 15 years. Our design approach was driven by direct user needs, market expectations and cutting-edge technologies, resulting in several groundbreaking innovations.

All concepts and products here were thoughtfully studied and developed by the Beko Design Team, consistently aiming to redefine the future of home life. Some were realized to meet their users,  some stayed as inspiring concepts for new experiences.